Givenchy is a renowned French luxury fashion and perfume house, established in 1952 by designer Hubert de Givenchy. Known for its haute couture and ready-to-wear collections, the brand also encompasses accessories, cosmetics, and perfumes under Parfums Givenchy. A member of the Chambre Syndicale de la Haute Couture et du Prêt-à-Porter, Givenchy represents the pinnacle of French luxury and craftsmanship and is currently owned by the prestigious LVMH conglomerate.
Formation and First Years
The story of Givenchy began in 1952 when Hubert de Givenchy launched his first collection, “Les Séparables,” which showcased innovative designs featuring floaty skirts and puffy blouses made from raw cotton. His debut collection garnered significant acclaim, with Vogue praising his “wonderful first collection.” Notably, the collection introduced the iconic Bettina Blouse, named after model Bettina Graziani, and became a sensation.
Media attention skyrocketed with The New York Times magazine declaring, “A Star Is Born,” solidifying Givenchy’s place in the fashion world overnight. Models like Suzy Parker and Dorian Leigh quickly became the house’s muses. Givenchy’s innovative use of ‘shirting,’ a fabric akin to pattern paper, distinguished his chic and casual designs, leading to the introduction of the first shirt dress in 1954.
Expansion in the 1950s and 1960s
Givenchy’s influence continued to grow, and in 1969, he launched “Gentleman Givenchy,” his first men’s fashion line. The 1970s saw the house diversify into shoes, jewelry, ties, and even interior design, with Givenchy creating interiors for Hilton hotels. His reputation for elegance earned him accolades, including being named the most elegant man of the year in 1979.
In 1988, the house was acquired by LVMH, marking a new chapter for Givenchy. Hubert de Givenchy departed in 1995, leaving a legacy that would be carried on by various designers, including John Galliano, Alexander McQueen, and Julien MacDonald.
2000s: Tisci’s Transformation
Riccardo Tisci took the helm as artistic director in 2005, introducing a darker, sensual aesthetic that revitalized the brand. Under his direction, Givenchy gained a new level of celebrity status, with designs worn by stars like Rooney Mara and Madonna. Tisci’s departure in 2017 paved the way for Clare Waight Keller, the first woman to lead the brand, whose tenure included designing the wedding gown for Meghan Markle.
Recent Developments
From 2020, Matthew Williams brought a fresh, streetwear-inspired approach to the brand, although his tenure faced mixed reviews regarding the brand’s identity. In July 2024, Sarah Burton, known for her work with Alexander McQueen, was appointed creative director, promising to bring her unique vision to Givenchy.
Icons and Cinema
Givenchy’s relationship with cinema is legendary, especially through its iconic partnership with Audrey Hepburn, who frequently wore his designs in films like Breakfast at Tiffany’s and Sabrina. The brand has dressed countless celebrities over the decades, from Elizabeth Taylor to modern stars like Lady Gaga and Ariana Grande, further solidifying its status as a leader in luxury fashion.
Global Presence and Operations
Givenchy’s operations are robust, with a significant presence in Europe, Asia, and the Americas, reflecting the brand’s global appeal. As a stalwart of haute couture, Givenchy remains committed to innovation, artistry, and the timeless elegance that has defined its legacy for over seven decades.
