Coralie de Fontenay, a former Cartier executive, champions sustainable luxury. After 22 years in leadership, she now invests in innovative startups and leads LUXIMPACT, reviving historic jewelry brands with ethical practices.
Women In Business

Coralie: Pioneering a New Era in Sustainable Luxury Jewelry

Coralie de Fontenay

With over two decades of transformative leadership at Cartier, Coralie has emerged as a formidable force in the luxury sector. She served as the Marketing & Development Director for Leather Goods and Accessories, and later as the Global Managing Director of Cartier Fragrances, where her strategic vision and innovative approach led to the repositioning of these categories and a remarkable doubling of sales. In her final role as Managing Director of Cartier France in 2013, Coralie significantly enhanced brand desirability and captured substantial market share.

Recognizing the rapid evolution of consumer behavior, Coralie made a bold decision to pivot towards supporting disruptive start-ups and digitally native vertical brands (DNVBs) that prioritize sustainability and ethical practices within the luxury market. Her efforts in this arena did not go unnoticed; in 2020, she was honored as one of the “20 Most Active Women Business Angels,” a testament to her influence and commitment to fostering innovation.

As President of the HEC Luxury Alumni, Coralie actively champions the next generation of leaders in luxury. Her mission is clear: to lead the charge in sustainable jewelry. Her transition into this space was both natural and necessary. After 22 exhilarating years in a large corporation, she sought to immerse herself in more agile, innovative, and digital ecosystems. Collaborating with the HEC incubator at Station F, Coralie began her journey in the start-up world, coaching and advising nascent ventures before becoming an investor. This evolution allowed her to deeply engage with inspiring projects and visionary entrepreneurs.

Among her notable investments are groundbreaking companies like Place2Swap, a pioneering circular economy platform co-founded by Estefania Larrañaga and Lucie Soulard, and Heuritech, led by Tony Pinville, which utilizes AI to analyze social media trends. Coralie’s journey has been one of discovery and fulfillment, fueled by her passion for meaningful work that aligns with her values.

In collaboration with two exceptional partners, Sandrine De Laage and Frédéric De Narp, Coralie co-founded LUXIMPACT, a holding company dedicated to reinventing luxury jewelry through social and environmental impact. LUXIMPACT serves not only as an incubator for historic jewelry houses but also as a “start-up studio” for venerable brands steeped in heritage, breathing new life into their narratives for the 21st century. The trio is committed to integrating human and financial capital to operationally support their ventures.

Their inaugural project, the relaunch of the Vever house in June 2021, exemplifies this mission. Collaborating with the seventh generation of the Vever family, Coralie and her team reintroduced this illustrious Art Nouveau house with a contemporary lens, positioning it as an “entreprise à mission” that champions social and environmental responsibility. With a talented artistic director in Sandrine De Laage, LUXIMPACT is dedicated to producing exquisite pieces in Paris’s finest workshops, showcasing the finest craftsmanship—such as the unique “plique-à-jour” enamel work executed by Meilleure Ouvrière de France, Sandrine Tessier—and utilizing lab-grown diamonds that are both ethically sourced and environmentally conscious.

As LUXIMPACT looks to the future, plans are underway to relaunch two additional historic jewelry houses, one centered on a circular economy model, further solidifying Coralie’s vision of a sustainable and responsible luxury landscape. Through her pioneering efforts, Coralie is not only redefining luxury jewelry but also inspiring a movement toward a more sustainable and ethical industry, proving that luxury can coexist with social and environmental stewardship.

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