Prasantt Ghosh: Pioneering Assamese Fashion and Choreography, One Stitch at a Time.

Prasantt Ghosh: Redefining Assamese Fashion

Early Life and Career Beginnings

Prasantt Ghosh, born on September 21, 1975, in Guwahati, Assam, embarked on his fashion journey at the prestigious National Institute of Fashion Technology (NIFT). Inspired by his roots, he founded the Assam Art and Designing Institute (AADI) and launched his eponymous label in 1996. Ghosh’s dedication and talent propelled him into the limelight, earning him opportunities to showcase his designs at fashion weeks and government events nationwide.

Contributions to Assamese Cinema and Fashion Shows

Ghosh’s influence extends beyond the runway into Assamese cinema, where his costume designs have adorned films such as “Suren Suror Putek” and “Bukur Majot Jawle,” leaving an indelible mark on regional cinema. Additionally, he has curated attire for the opening and closing ceremonies of the National Games of India hosted in Assam, showcasing his versatility and flair for grandeur.

Leading Fashion Choreographer and Educator

As a fashion choreographer, Ghosh’s choreography has mesmerized audiences not only across India but also in countries like Bangladesh, Bhutan, and Sri Lanka. His crowning achievement came in 2011 when he clinched the ‘Best Fashion Choreographer Award in Northeast,’ solidifying his status as a leader in the industry. Committed to nurturing talent, Ghosh oversees the Assam Art and Designing Institute (AADI), grooming aspiring designers and models under his tutelage.

Awards and Accolades

Ghosh’s illustrious career has been punctuated by accolades recognizing his exceptional contributions to the fashion landscape. From the ‘Northeast Leadership Award’ in 2015 to the prestigious ‘Lifetime Achievement Award’ in 2018, his remarkable journey has been celebrated by industry peers and dignitaries alike. Selected as the brand ambassador for the Asian Designer Week and entrusted with styling prestigious events like ‘the Supermodel International,’ Ghosh continues to elevate Assamese fashion on a global scale.


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