Anita Dongre's Indo-Western Collection: A Fusion of Elegance and Tradition
Women In Business

Anita Dongre: Revolutionizing Ethnic Fashion

Anita Dongre, born on October 3, 1963, is a prominent Indian fashion designer renowned for her iconic label, “House of Anita Dongre.” From humble beginnings to global recognition, her journey epitomizes creativity and innovation in the world of ethnic fashion.

Early Life and Education

Born in Mumbai, Maharashtra, Dongre’s passion for fashion stemmed from her childhood experiences, where her mother crafted clothing for her and her siblings. She pursued formal education in fashion design at SNDT College in Mumbai, refining her skills and laying the groundwork for her illustrious career.

Anita Dongre’s Indo-Western Collection: A Fusion of Elegance and Tradition

Career Milestones

Anita Dongre Pink City, a division of her clothing line, embodies her vision of blending traditional craftsmanship with contemporary designs. Over the years, her label has evolved to include ANITA DONGRE, AND (western wear), Global Desi (boho-chic line), and Grassroot, showcasing her versatility and commitment to innovation.

Family and Philanthropy

Married to businessman Pravin Dongre, Anita is a proud mother to her son, Yash Dongre, who also contributes to the family business. Beyond fashion, Anita is an advocate for animal rights and is associated with People for the Ethical Treatment of Animals (PETA). She actively supports various charitable initiatives, including the education and empowerment of underprivileged communities.

Recognition and Accolades

Anita Dongre’s contributions to the fashion industry have earned her numerous awards, including the GR8 Flo Women Achievers Award, EY Entrepreneur of the Year award, and the Pantene Shine Award. Her designs have graced the red carpets of Bollywood, with celebrities like Sonam Kapoor endorsing her exquisite creations.

Exploring Anita Dongre’s Collection

From chic Indo-Western ensembles to elegant party wear and vibrant neon creations, Anita Dongre’s collection caters to diverse tastes and occasions. Whether it’s a romantic date, a professional brunch, or a festive celebration, her designs exude sophistication and style, making every wearer feel confident and elegant.

Legacy and Global Presence

Founded in 1995 by Anita Dongre, Meena Sehra, and Mukesh Sawlani, the House of Anita Dongre Limited has established itself as one of India’s premier fashion houses. With a vast network of stores across India and international recognition, Anita Dongre’s legacy continues to inspire fashion enthusiasts worldwide. Her commitment to sustainability and ethical practices sets a precedent for the industry, ensuring a positive impact on both fashion and society.


Anita Dongre’s journey from a budding designer to a fashion icon is a testament to her passion, creativity, and dedication. Her timeless designs have captured the hearts of millions, cementing her status as a trailblazer in the world of ethnic fashion. As she continues to innovate and inspire, Anita Dongre’s influence on the fashion landscape will endure for generations to come.


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