Anne Wojcicki is an American entrepreneur best known as the co-founder and CEO of 23andMe, one of the world’s leading consumer genetics and biotechnology companies. A trailblazer at the intersection of science and consumer health, she has played a pivotal role in making DNA testing widely accessible, empowering millions of people to understand their ancestry, health risks, and genetic traits.
Early Life and Education
Born on July 28, 1973, in California, Anne Wojcicki grew up in a highly academic environment. Her mother, Esther Wojcicki, is a renowned educator, while her sisters—Susan Wojcicki (former YouTube CEO) and Janet Wojcicki (anthropologist at UCSF)—are also influential leaders in their fields.
She graduated from Yale University in 1996 with a degree in biology. Her academic work included molecular biology research, which laid the foundation for her future contributions to genomics.
Wall Street Career and Shift Toward Health Innovation
Before launching 23andMe, Wojcicki built a successful career as a health-care analyst on Wall Street. During this time, she gained firsthand insight into inefficiencies, bureaucracy, and the lack of patient-focused innovation in the healthcare system.
Frustrated by systemic obstacles preventing scientific breakthroughs from reaching consumers, she decided to leave finance and build a company that would democratize access to genetic information.
Founding of 23andMe
In 2006, Anne Wojcicki co-founded 23andMe with Linda Avey and Paul Cusenza. The company introduced the first direct-to-consumer DNA test, enabling people to explore:
- Ancestry composition
- Health risks and genetic predispositions
- Carrier status for hereditary diseases
- Traits related to wellness and physical attributes
23andMe’s groundbreaking approach earned global attention, including recognition by Time Magazine for its impact on modern science.
Regulatory Challenges and Breakthrough
In 2013, the U.S. FDA temporarily halted 23andMe’s health reports due to regulatory compliance concerns. Under Wojcicki’s leadership, the company worked closely with the agency, ultimately becoming the first FDA-authorized direct-to-consumer genetic health testing service.
This milestone solidified 23andMe’s reputation as a leading force in consumer biotech.
Expansion into Drug Discovery and Research
Beyond genealogy, Wojcicki expanded 23andMe into therapeutics, drug development, and large-scale genetic research. The company’s massive genetic database—contributed voluntarily by millions of customers—has become a valuable resource for medical studies and pharmaceutical partnerships.
23andMe has collaborated with industry leaders to accelerate drug discovery based on real genetic data, reinforcing Wojcicki’s mission to connect consumers directly to scientific progress.
Leadership Style and Vision
Anne Wojcicki is recognized for her unconventional, mission-driven leadership. Her vision centers on:
- Empowering individuals with health data
- Shifting healthcare toward prevention
- Using genetics to personalize medicine
- Fostering transparency in medical research
She remains a prominent voice advocating for consumer rights in health technology and genetic privacy.
Global Impact and Recognition
Under her leadership, 23andMe has become one of Silicon Valley’s most influential health technology companies. Anne Wojcicki has been featured in:
- TIME 100 Most Influential People
- Forbes’ Most Powerful Women Entrepreneurs
- Fortune’s Business Leaders of the Year
Her work continues to shape the global conversation around personal genetics and the future of medicine.



