BMW India, the Indian arm of the renowned German automobile manufacturer BMW, commenced its operations in January 2007. It has played a pivotal role in establishing BMW as a premium brand in India, offering a wide range of luxury vehicles tailored to the preferences and demands of the Indian market. BMW India operates through a robust infrastructure, including a state-of-the-art manufacturing facility in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR, and a comprehensive dealer network spread across major metropolitan centres in India.

BMW Group Plant Chennai

BMW’s manufacturing plant in Chennai began operations on March 29, 2007. This facility is central to BMW India’s operations, producing a range of BMW and MINI models locally. The plant manufactures 12 key car models, including the BMW 2 Series Gran Coupe, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 6 Series Gran Turismo, BMW 7 Series, BMW 8 Series, BMW X1, BMW X3, BMW X4, BMW X5, BMW X7, and the MINI Countryman. The Chennai plant has not only boosted local production but also contributed to reducing the cost of ownership by assembling vehicles domestically.

BMW Model Line-up

BMW India offers an extensive model range that caters to the varied tastes of luxury car buyers. The lineup includes:

• BMW 2 Series Gran Coupe (Launched in October 2020)
• BMW 3 Series (Launched in December 2017)
• BMW 4 Series (Launched in February 2022)
• BMW 5 Series (Currently only sedan models)
• BMW 6 Series Gran Turismo (Launched on April 1, 2023)
• BMW 7 Series (Launched on January 7, 2023)
• BMW 8 Series (Launched in November 2020)
• BMW X1 (Launched on January 28, 2023)
• BMW X3 (Launched in April 2018)
• BMW X4 (Launched in January 2019)
• BMW X5 (Launched in May 2019)
• BMW X6 (Launched in June 2020)
• BMW X7 (Launched in July 2019)
• BMW XM (Launched in December 2022)
• BMW Z4 (Launched in April 2019)
• BMW iX1 (Launched in September 2023)
• BMW iX (Launched in December 2021)
• BMW i4 (Launched in May 2022)
• BMW i5 (Launched in April 2024)
• BMW i7 (Launched in January 2023)

This extensive portfolio showcases BMW India’s commitment to offering the latest in luxury, technology, and sustainability, including electric and hybrid models that cater to the growing demand for eco-friendly vehicles.

Sales Performance

BMW India’s performance in terms of sales has shown a positive growth trajectory. Over the years, the company has experienced fluctuations in the number of units sold, with a peak in 2014 at 10,851 units, including MINI sales. Despite some ups and downs, the company’s sales in 2019 were around 9,641 units, with the MINI brand contributing significantly to the overall sales figures. In recent years, with new model launches and increased awareness of its premium offerings, BMW India has been able to maintain its position in the competitive luxury car market.

MINI in India

The MINI brand, a part of the BMW Group, was introduced to India in January 2012. It has gained a strong foothold as a premium small car brand in the country. The current MINI model range in India includes the MINI 3-door, MINI Countryman, and MINI Cooper SE. The MINI Countryman is locally produced at the BMW Group Plant in Chennai, which helps to keep the cost of the vehicle competitive in the Indian market. MINI India operates through a network of 10 sales outlets across the country and continues to capture the attention of those seeking a stylish, compact luxury car.

Dealer and Service Network

BMW India has a comprehensive network of dealerships and service centres located in various cities and states across the country. The brand’s presence includes dealerships in major cities like Delhi, Mumbai, Bangalore, Chennai, and Hyderabad, among others. The dealership network is instrumental in providing premium customer service, maintenance, and repair services, ensuring that BMW owners in India receive the best possible ownership experience.

The company has established a strong presence not only in metropolitan areas but also in smaller cities and towns, further expanding its reach to luxury car buyers in India.

Conclusion

BMW India has made significant strides in establishing itself as a leading luxury car manufacturer in the country. Its manufacturing plant in Chennai, along with a diverse and constantly evolving model lineup, has positioned the brand as a premium choice for Indian car buyers. With a growing focus on electric mobility and sustainability, BMW India is poised to continue its success in the years ahead, further cementing its reputation as a global leader in luxury automobiles.