Tatiana Jama, a trailblazing entrepreneur, advocates for gender diversity in tech, empowering women-led startups and transforming the industry.
Women In Business

Tatiana Jama: Pioneering Diversity in Tech and Transforming Entrepreneurship

Tatiana Jama

Tatiana Jama is a trailblazing serial entrepreneur and investor in the technology industry, recognized for her unwavering commitment to fostering gender diversity and promoting female-led startups. Over the past 15 years, she has co-founded several successful ventures, including Dealissime—an innovative group buying platform that caught the attention of Amazon in 2011—Selectionist, and Levia.ai. Her entrepreneurial journey began with a bold investment of €3,000, which quickly transformed into a thriving business, ultimately leading to her first exit at an early stage in her career.

Since 2011, Tatiana has transitioned into an influential business angel, investing in over 30 startups, such as Resilience.care and Armis, and collaborating with tech giants like Apple. Her keen eye for opportunity and dedication to nurturing emerging companies have solidified her reputation as a pivotal figure in the French tech ecosystem.

In 2018, Tatiana co-founded SISTA, a groundbreaking collective aimed at promoting gender diversity within the digital economy. Collaborating with fellow entrepreneurs Céline Lazorthes and Valentine de Lasteyrie, SISTA has become a catalyst for change, advocating for equitable funding practices for women-led startups. Four years later, she further expanded her mission by co-founding SISTAFUND, which seeks to raise €100 million to support European startups led by diverse teams.

Tatiana’s commitment to empowering women in tech extends beyond her entrepreneurial ventures. As a member of the French Digital Council (CNNUM), the High Council for Equality between Women and Men (HCE), and the General Secretariat for Investment (SGPI), she actively participates in shaping policies that drive equality in the tech landscape. Additionally, she serves as a board member for Eurazeo PME, further amplifying her influence within the investment community.

Her academic background is equally impressive, holding degrees in both business from HEC Paris and law from the Paris Bar, which have equipped her with a unique perspective on the intersection of entrepreneurship and legal frameworks. Tatiana’s passion for entrepreneurship is deeply intertwined with her advocacy for gender equality, epitomized by her viral campaign that challenges the biases women face in business—a clever and humorous examination of the questions posed to female executives compared to their male counterparts.

Tatiana Jama is not only a pioneer in the French tech scene; she is a passionate advocate for change, championing the cause of women in entrepreneurship and the importance of diverse leadership in driving innovation. Outside of her professional endeavors, she enjoys theater and champagne, reflecting her vibrant personality and zest for life.

Through her work with SISTA and SISTAFUND, Tatiana is not just shaping the future of entrepreneurship; she is transforming the narrative around gender in tech, striving for a world where women are equally represented and funded in the startup ecosystem. Her mission is clear: to ensure that by 2025, 25% of startups will be funded by women, moving toward a target of 50% by 2050. Tatiana Jama continues to inspire the next generation of entrepreneurs, proving that diversity is not just a moral imperative, but a crucial factor for success in today’s economy.

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