Sézane is a pioneering French fashion brand founded in 2013 by Morgane Sézalory, known for its chic, contemporary designs and commitment to sustainability. Headquartered in Paris, Sézane operates under the umbrella of Benda Bili and has quickly become a beloved name in the fashion industry, embracing a fully digital approach to retail.
Early Beginnings
Morgane Sézalory’s journey into fashion began on eBay, where she sold customized clothing, showcasing her unique style and vision. In 2008, she launched Les Composantes, an online boutique where she curated and customized a selection of garments. The platform’s model allowed her to offer limited capsule collections, generating excitement and exclusivity among her clientele.
Birth of Sézane
The inception of Sézane marked a significant milestone in Sézalory’s career. Founded as a 100% digital brand, Sézane disrupted traditional retail by prioritizing online sales and direct-to-consumer strategies. By 2016, the brand expanded its offerings with the launch of October Editions, a men’s line that further diversified its portfolio.
Growth and Recognition
By 2018, Sézane had established itself as a major player in the fashion industry, with 90% of its sales generated online. The brand reported a remarkable turnover of €80 million and employed around 150 staff members. Its innovative approach to fashion, blending timeless designs with a modern sensibility, resonated with consumers seeking both style and sustainability.
In 2022, Sézane faced controversy when it was convicted by the Mexican Instituto Nacional de los Pueblos Indígenas (INPI) for the misuse of indigenous imagery. Sézalory publicly apologized, reflecting the brand’s commitment to accountability and cultural sensitivity.
Boutique Experience and Expansion
In 2015, Sézane opened its first physical location, L’Appartement, in Paris, creating a unique shopping experience that combines online convenience with a personal touch. Today, Sézane operates boutiques in various cities, including Aix, Lille, Bordeaux, Lyon, London, New York, Los Angeles, and San Francisco, as well as temporary pop-up shops that further engage its customer base.
Collaborations and Community Engagement
Sézane has cultivated partnerships with various brands and artists, producing collaborative collections that reflect its ethos of creativity and craftsmanship. Notable collaborations include G-Kero, Holiday Magazine, Bonton, and SEA New York, among others. The brand also features works from talented artists such as Inès Longevial and Geoffroy Pithon, highlighting its commitment to supporting the creative community.
Financial Growth and Investment
The brand’s growth has attracted significant investment. In 2015, Summit Partners acquired a stake in Sézane, later followed by General Atlantic in 2018. In September 2022, the investment fund Téthys Invest joined as a major stakeholder, positioning Sézane for continued expansion and innovation in the competitive fashion landscape.
Commitment to Sustainability
Throughout its journey, Sézane has emphasized sustainable practices, focusing on ethical production and environmentally friendly materials. This commitment resonates with a growing consumer base that prioritizes conscious shopping.
Conclusion
As Sézane continues to evolve, it remains at the forefront of the digital fashion revolution, blending modern aesthetics with a strong sense of purpose. With Morgane Sézalory at the helm, the brand is not only reshaping the fashion landscape but also championing a new era of responsible and innovative retail.
