Jacquemus, founded by Simon Porte Jacquemus, has rapidly become a defining force in contemporary fashion since its inception. Born in 1990 in the sun-kissed south of France, Simon’s upbringing in a farming family profoundly influenced his design ethos. At just 19, he moved to Paris to pursue his dream, but faced tragedy with the loss of his mother, a pivotal moment that spurred him to establish his brand in her honor.

Launching Jacquemus in 2010, Simon showcased his designs at Vogue’s Fashion Night Out, garnering attention for their simplicity and originality. His distinctive style—a blend of minimalism with vibrant colors and surreal silhouettes—quickly caught the eye of industry insiders, leading to his recognition as a finalist for the LVMH Prize in 2014 and earning the Special Jury Prize in 2015.

In 2017, Jacquemus revolutionized the accessory market with the iconic micro handbag, Le Chiquito, which captured the hearts of celebrities and influencers alike, igniting the tiny bag trend. His shows became a spectacle of creativity, featuring stunning backdrops from lavender fields to wheat landscapes, showcasing the intimate connection between his designs and his Provençal roots.

Expanding into menswear in 2018 and launching successful collaborations, including the recent partnership with Nike, Jacquemus continues to innovate while maintaining an accessible luxury approach. His vibrant social media presence and playful marketing have made him a household name, reflecting a new generation of fashion that values both artistry and approachability.

Today, Jacquemus stands as a beacon of modern fashion, balancing elegance with fun, and a testament to the resilience and creativity of its founder. With each collection, Simon Porte Jacquemus redefines luxury, ensuring his place as a trendsetter in the industry.