He Xiangjian, founder of Midea Appliances, at a business conference discussing global market strategies and technological innovations in home appliances.

He Xiangjian – A Journey of Entrepreneurial Vision and Success

He Xiangjian, renowned as the founder of Midea Appliances, stands as a testament to entrepreneurial prowess and strategic vision in China’s business landscape. His journey from modest beginnings to becoming a global business magnate exemplifies resilience, innovation, and a relentless pursuit of excellence.

He Xiangjian, founder of Midea Appliances, at a business conference discussing global market strategies and technological innovations in home appliances.

Early Life and Entrepreneurial Beginnings

Born in Foshan, China, He Xiangjian’s entrepreneurial spirit ignited early in life. He started his career with humble ventures, including the production of bottle caps and lids, initially funded with a modest sum of 5,000 Yuan. This marked the genesis of what would later evolve into Midea, a household name in the global appliance industry.

Foundation of Midea Appliances

In 1968, He Xiangjian founded Midea Appliances, driven by a vision to provide quality home appliances to Chinese consumers. The company’s early years were marked by steady growth and diversification. Starting with plastics, Midea expanded its product line to include furniture and subsequently focused on electrical appliances, a move that would redefine its trajectory in the market.

Strategic Expansion and Global Reach

Under He Xiangjian’s astute leadership, Midea Appliances flourished not only in China but also on the international stage. Recognizing the potential of global markets, He strategically expanded Midea’s footprint into countries such as Brazil, Egypt, India, Chile, and Argentina. This expansion not only broadened Midea’s market base but also significantly bolstered its revenue streams, propelling the company into the ranks of the world’s largest appliance manufacturers by the 1990s.

Innovative Leadership and Corporate Growth

He Xiangjian’s leadership style emphasized innovation and adaptability, key traits that enabled Midea to navigate and thrive in competitive markets. Under his guidance, Midea continued to innovate, introducing advanced technologies and enhancing product quality, thereby solidifying its reputation as a leader in the appliance sector.

Impact and Legacy

Beyond business success, He Xiangjian’s legacy extends to his profound impact on China’s industrial landscape and economy. Through Midea, he not only created jobs and fostered economic growth but also contributed significantly to advancing technological capabilities in home appliances.

Family and Philanthropic Endeavors

He Xiangjian’s commitment to family and community is evident through his philanthropic initiatives and support for educational and social causes. Despite his vast wealth and success, he remains grounded in his roots, continuing to invest in the well-being of his community and the future of China’s youth.

Recognition and Wealth

As of January 18, 2017, He Xiangjian’s net worth was estimated at $12 billion, securing his position among the wealthiest individuals globally. His journey from a small-scale entrepreneur to a billionaire underscores the transformative power of entrepreneurial spirit and determination.


He Xiangjian’s life story serves as an inspiration to aspiring entrepreneurs worldwide. His ability to envision opportunities, navigate challenges, and build a global enterprise from the ground up is a testament to the limitless possibilities of entrepreneurship. Through Midea Appliances, He Xiangjian has not only shaped the landscape of the appliance industry but has also left an indelible mark on China’s economic development and global business arena.


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