Michael King, Founder and Managing Director of iPullRank, at a digital marketing conference.
Business Leaders

Michael King – Pioneering Digital Marketing Innovation

Michael King is the Founder and Managing Director of iPullRank, a renowned digital marketing agency specializing in Content Strategy, Machine Learning, SEO, Paid Media, Measurement, and Conversion Rate Optimization. With a diverse background in software and web development, King brings a unique blend of technical expertise and creative problem-solving to the table.

Professional Background

Michael King has a distinguished career in digital marketing, consulting with global brands such as SAP, American Express, HSBC, SanDisk, General Mills, and FTD. His expertise also extends to a wide array of promising startups and small businesses. King has held significant roles in top multi-national agencies, including Publicis Modem and Razorfish, where he served as Marketing Director, Developer, and tactical SEO specialist.

Career Achievements

At iPullRank, Michael King successfully coordinates Creative, Strategy, Technical, and Paid Media Teams to develop synergistic solutions that align with long-term client goals. His leadership at iAcquire as Marketing Director was pivotal in transitioning the company from link building to comprehensive content marketing initiatives, including market research, content strategy, social strategy, and on-page SEO. King’s previous tenure as SEO lead at Publicis Modem saw him managing SEO campaigns for high-profile clients such as LG, Citi, Sanofi Pasteur, Cartier, and General Mills.

Industry Contributions

Michael King is a prolific contributor to the SEO and digital marketing community. He has shared his insights on leading industry blogs such as Moz, SearchEngineWatch, Unbounce, and Distilled. His innovative Keyword-Level Demographics methodology, developed in 2011, revolutionized how marketers measure and target persona types.

Speaking Engagements

King’s dynamic speaking style, influenced by his background as an independent hip-hop musician, has made him a sought-after speaker at international and domestic conferences. His notable appearances include SMX East, SearchLove NYC, Seattle Interactive, SMX Israel, SMX West, SES New York, LinkLove London, SMX Advanced, and MozCon. Michael King is also a published author, contributing to the book “Inbound Marketing and SEO” by Rand Fishkin and Thomas Høgenhaven.

Personal Life

Michael King seamlessly integrates his professional acumen with his passion for music and public speaking, continually influencing and advancing the fields of SEO and digital marketing through his innovative ideas and methodologies.


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