Designer Ashmita Marwa showcasing her sustainable and eco-friendly fashion creations on the runway.
Women In Business

Ashmita Marwa- Pioneering Sustainable Fashion and Redefining Luxury

In the realm of fashion, where trends come and go with the seasons, Ashmita Marwa stands as a beacon of sustainability and innovation. Born and raised in the bustling city of Hyderabad, India, Marwa’s journey from a budding designer to a pioneer of eco-friendly fashion is a testament to her unwavering commitment to ethical practices and creative excellence.

Early Life and Education

Ashmita Marwa’s story begins against the backdrop of Hyderabad, a city steeped in history and culture. Growing up in this vibrant environment, Marwa developed a deep appreciation for art, design, and the natural world. Born on February 7, her journey into the world of fashion was influenced by her surroundings, her mother, Anugita Abels, an actress, and her younger sister, Deepika Mehta, a renowned yogini and fitness expert.

Marwa’s academic journey led her to the prestigious Nizam College in Hyderabad, where she pursued a Bachelor’s degree in Psychology. It was during this time that she discovered her passion for fashion and embarked on a transformative journey that would shape her career. Following her graduation, Marwa’s innate creativity and curiosity led her to explore the world of fashion design, eventually leading her to pursue formal training in the field.

Entry into Fashion Design

In 1994, armed with a keen eye for design and a drive to make a difference, Ashmita Marwa made her debut in the fashion industry. Initially, she began her career by styling Telugu movie stars, a venture that allowed her to collaborate with prominent figures in the industry and gain valuable insights into the world of fashion.

Asmita Marwa Member of Della Leaders Club

Marwa’s early experiences laid the foundation for her future endeavors, instilling in her a deep understanding of design aesthetics and the importance of storytelling through clothing. As she honed her skills, Marwa realized the transformative power of fashion and the potential it held to drive positive change in the world.

Founding “Asmita Marwa Design”

Driven by a desire to create clothing that not only looked good but also did good, Ashmita Marwa founded her eponymous label, “Asmita Marwa Design,” in 2003. With a focus on sustainable fashion, Marwa set out to challenge the status quo and redefine luxury in the industry.

At the heart of Marwa’s design philosophy lies the concept of “Cradle-to-Cradle” or “regenerative design.” Embracing this ethos, Marwa’s brand is dedicated to creating clothing that is not only environmentally conscious but also socially responsible. By employing techniques such as recycling and upcycling, Marwa transforms discarded materials into stunning garments that embody elegance and sustainability.

Making Waves in the Fashion World

Marwa’s innovative approach to fashion quickly caught the attention of the fashion world, propelling her into the spotlight. In 2004, her designs were showcased at the prestigious Blenders Pride Fashion Fringe Show, marking a significant milestone in her career. From there, Marwa’s brand continued to gain momentum, with her creations gracing the runways of renowned fashion events like the Lakme Fashion Week and Goa Fashion Week.

One of Marwa’s most notable achievements came in 2008 when she debuted her first collection of Kalamkari garments at the Lakme Fashion Week. This collection not only showcased Marwa’s design prowess but also served as a testament to her commitment to preserving traditional craftsmanship and heritage techniques.

Global Recognition and Impact

As Ashmita Marwa’s reputation grew, so too did her influence on the global fashion scene. In 2016, she was invited to exhibit her “Zero Waste Luxury” line at the Global Sustainable Fashion Week in Budapest, Hungary, cementing her status as a trailblazer in sustainable fashion.

Marwa’s dedication to sustainability extends beyond her design studio, as she actively promotes eco-friendly living and ethical practices within the fashion industry. Through her advocacy and leadership, she continues to inspire others to embrace sustainability and make conscious choices that benefit both people and the planet.


Ashmita Marwa’s journey from Hyderabad to the global stage is a testament to the transformative power of fashion and the importance of sustainability in the modern world. Through her innovative designs and unwavering commitment to ethical practices, she has redefined luxury and set a new standard for the fashion industry. As she continues to push boundaries and inspire change, Ashmita Marwa remains a shining example of creativity, compassion, and conscious living.

Frequently Asked Questions:

1. What inspired Ashmita Marwa to pursue a career in sustainable fashion?

Answer: Ashmita Marwa was deeply influenced by her upbringing in Hyderabad, as well as her mother’s background in acting and her sister’s expertise in fitness. She recognized the impact of fashion on the environment and society and was inspired to create clothing that aligned with her values of sustainability and ethical practices.

2. How does Ashmita Marwa incorporate sustainability into her designs?

Answer: Marwa employs various sustainable practices in her design process, including recycling and upcycling materials, minimizing waste, and prioritizing ethical production methods. She is committed to creating clothing that is both environmentally conscious and socially responsible.

3. What sets Ashmita Marwa’s designs apart from traditional fashion labels? Answer: Marwa’s designs stand out for their unique blend of Bohemian aesthetics and ethical principles. Her commitment to sustainability, coupled with her innovative use of materials and techniques, distinguishes her brand from traditional fashion labels.

4. How has Ashmita Marwa’s work impacted the fashion industry?

Answer: Marwa’s work has had a significant impact on the fashion industry, sparking conversations about sustainability and inspiring other designers to adopt more eco-friendly practices. Her advocacy for ethical fashion has helped raise awareness about the importance of responsible consumption and production.

5. What are some notable achievements or milestones in Ashmita Marwa’s career?

Answer: Marwa’s career is marked by several notable achievements, including showcasing her designs at prestigious fashion events like the Lakme Fashion Week and Goa Fashion Week. She was also invited to exhibit her “Zero Waste Luxury” line at the Global Sustainable Fashion Week in Budapest, Hungary, highlighting her influence on the global fashion scene.

6. How does Ashmita Marwa balance creativity with sustainability in her designs?

Answer: Marwa believes that creativity and sustainability are not mutually exclusive. She approaches design with a focus on innovation and craftsmanship while also prioritizing eco-friendly materials and production methods. This balance allows her to create stunning garments that are both beautiful and sustainable.

7. What advice does Ashmita Marwa have for aspiring fashion designers interested in sustainability? Answer: Marwa encourages aspiring fashion designers to prioritize sustainability from the outset of their careers. She emphasizes the importance of learning about eco-friendly materials and techniques, collaborating with like-minded individuals, and staying true to one’s values in the face of industry pressures.

8. How does Ashmita Marwa envision the future of sustainable fashion?

Answer: Marwa envisions a future where sustainable fashion becomes the norm rather than the exception. She believes that increased awareness and consumer demand for ethically produced clothing will drive positive change in the industry, leading to a more sustainable and equitable fashion landscape.


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