When LG Electronics entered India in the late 1990s, it seemed like just another global company trying to understand a large and diverse market. Over time, the brand did something very rare — it began to feel Indian. Today, that transformation is widely recognised and celebrated.

The clearest proof came this year through a record-breaking moment on the stock market. LG Electronics India Ltd made a historic IPO debut, rising nearly 48% on the first day of listing. It even crossed the market value of its South Korean parent. This financial achievement showed that LG had earned the trust of Indian consumers through years of steady work.

This is the story of how a Korean brand became an Indian favourite.

The IPO That Spoke Beyond Numbers

LG’s ₹11,607-crore IPO did far more than raise money. It showed how strongly India believes in the brand. The issue was oversubscribed 54 times, and the stock opened at a 50% premium on the NSE. As a result, it became one of the most successful listings of 2025.

Wealth expert CA Nitin Kaushik summed it up well:
“LG stayed when others left. India rewarded consistency.”

While Global Giants Quit, LG Built an Indian Success Story

Many international brands struggled in India and eventually moved out:

• Ford
• General Motors
• Nokia

Some companies found the Indian market too complex. Others could not adapt to local needs. LG chose a different path. Instead of stepping away, it doubled down and strengthened its connection with Indian consumers.

What Set LG Apart

Several strategic decisions helped LG rise while others retreated:

• Two large factories in Noida and Pune
• More than 50% local sourcing from Indian suppliers
• A network of over 35,000 dealers
• Products made to suit Indian lifestyles

Instead of importing finished goods, LG built products that fit the daily lives of Indian families. This approach helped the brand grow steadily across cities, small towns, and villages.

Understanding India Better — And Acting on It

LG’s journey in India shows how listening closely can lead to lasting success. The brand treated India not only as a market but as a long-term partner.

Local Problems → Practical Solutions

To support Indian households, LG designed:

• Refrigerators that handle voltage fluctuations
• Air conditioners that resist dust in hot summers
• TVs designed for compact living rooms
• Washing machines built for heavy Indian fabrics

These solutions came from understanding the climate, lifestyle, and usage patterns of Indian homes.

Trust Built Through Reliable Service

Strong after-sales service played a big role in shaping LG’s image. Instead of depending only on advertising, the company focused on quick repairs, trained technicians, and affordable maintenance. As a result, families felt confident buying LG products again and again.

According to CA Nitin Kaushik, “While others dictated terms, LG listened.”

A New Manufacturing Powerhouse in the Making

LG’s commitment to India continued to grow. In addition to its two major factories, the company is now building a third unit.

The Next Big Step

A ₹5,001-crore plant is coming up in Sri City, Andhra Pradesh. The new factory will increase production of refrigerators and washing machines and also support exports. Moreover, this expansion will create more jobs and strengthen the Make in India movement.

Over the years, LG has become:

• A leading supporter of local manufacturing
• A major employer
• A long-term contributor to India’s economy

Analysts Agree: India Trusts LG

Financial experts believe that LG’s strong listing was expected because the brand has built deep roots in Indian households.

Why Experts Are Positive

Prashanth Tapse (Mehta Equities):
LG’s solid valuation and promising quarterly outlook made investors confident.

Chirag Jain (Emkay Global):
Local sourcing helped the brand balance affordability and profitability.

Nomura Research:
With low appliance penetration and rising demand for premium products, LG has a long runway for growth.

The upcoming Sri City facility is expected to boost exports, expand B2B offerings, and strengthen mass-premium product segments.

From Korean Brand to Indian Emotion

LG’s growth is not just a business milestone. It is a relationship that developed through trust, service, and continuous innovation. Over time, LG products became part of family upgrades, festive purchases, home makeovers, and everyday comfort.

The brand became familiar, dependable, and aspirational for millions of households.

In the end, the biggest achievement is not the IPO or the factories.
It is something much deeper:

LG didn’t just sell products in India — it became part of India’s life.

That is why LG, once a Korean company, is now one of India’s most loved “Indian-at-heart” brands.