Eva Sadoun is a French entrepreneur and investor best known as the co-founder of LITA.co, an innovative ethical investment platform that allows citizens to invest directly in social, environmental, and impact-driven businesses. Through her work, Sadoun has become one of the most influential voices in responsible finance and social entrepreneurship in Europe.
Early Life and Education
Eva Sadoun was born in France and developed an early interest in economics, social justice, and sustainable development. She pursued higher education in political science and finance, where she began questioning traditional financial systems and their impact on society and the environment.
During her academic years, Sadoun became deeply engaged in discussions around ethical capitalism, believing that finance should serve people, communities, and the planet rather than profit alone.
Founding LITA.co
In 2014, Eva Sadoun co-founded LITA.co (formerly 1001PACT) with the goal of transforming how people invest their money. The platform enables individuals to invest directly in social enterprises, cooperatives, and mission-driven companies.
LITA.co focuses on businesses that:
- Promote social inclusion
- Support environmental sustainability
- Create positive local and global impact
By democratizing access to ethical investments, Sadoun challenged the idea that finance is only for large institutions or wealthy elites.
Growth and Impact
Under Eva Sadoun’s leadership, LITA.co has financed hundreds of impact-driven companies across sectors such as renewable energy, healthcare, education, agriculture, and social innovation.
The platform has attracted thousands of investors across France and Europe who want their money to align with their values. LITA.co is now recognized as a leading ethical investment platform in Europe, contributing to the rise of impact investing as a mainstream financial movement.
Advocate for Responsible Finance
Beyond her entrepreneurial role, Eva Sadoun is a public advocate for ethical finance. She frequently speaks at conferences, universities, and public forums, calling for a financial system that prioritizes long-term social and environmental value.
She has been a vocal critic of:
- Short-term profit-driven capitalism
- Environmentally destructive investments
- Financial exclusion
Her work positions her as a key figure in the movement toward sustainable and transparent finance.
Recognition and Influence
Eva Sadoun has received widespread recognition for her contribution to social entrepreneurship and impact investing. She has been featured in major French and European media outlets and is often cited as one of the most influential women in French entrepreneurship.
Her leadership has helped inspire a new generation of entrepreneurs and investors committed to building a fairer economic system.
Vision for the Future
Eva Sadoun envisions a future where ethical investment is the norm, not the exception. Through LITA.co, she continues to push for greater transparency, stronger regulation of financial markets, and increased citizen participation in economic decision-making.
Her long-term goal is to ensure that finance becomes a powerful tool for addressing global challenges such as climate change, inequality, and social exclusion.
Legacy and Impact
Eva Sadoun’s work demonstrates that entrepreneurship can be both financially viable and socially transformative. By bridging the gap between investors and impact-driven companies, she has redefined what it means to invest responsibly in the 21st century.
She stands today as a leading example of how ethical entrepreneurship can reshape the global financial landscape.
