Antoine Bernard de Saint-Affrique is a French businessman and global corporate leader, best known as the Chief Executive Officer (CEO) of Danone since September 2021. With more than three decades of international experience, he has held key leadership positions at Unilever, Barry Callebaut, and several multinational boards. His career highlights include driving growth in the food, beverage, and consumer goods industries, with a strong focus on sustainability and innovation.
Early Life and Education
Antoine Bernard de Saint-Affrique was born in December 1964 in France. After completing his secondary education, he enrolled at ESSEC Business School, one of the leading French grandes écoles, graduating in 1987 with a degree in Business Administration.
In addition to his French education, he pursued an executive program at Harvard Business School, further strengthening his global business expertise.
Between 1987 and 1988, Antoine fulfilled his military service in the French Navy, where he served as a reserve officer, shaping his discipline and leadership qualities early on.
Family Background and Name Origin
The family name Bernard de Saint-Affrique traces back to Louis Bernard, an ancestor born in 1771 in Valleraugue. Louis Bernard, the son of a Protestant pastor, served in the French Empire’s military administration and was later named Baron of the Empire by King Joseph Bonaparte in 1807. In 1819, the family was officially authorized to carry the name de Saint-Affrique, a title that has since been passed through generations.
Professional Career
Early Career at Unilever (1989 – 1997)
Antoine de Saint-Affrique began his career at Unilever in 1989, where he worked on marketing projects in both France and the United States. One of his early achievements was boosting the sales of toothpaste brands such as Sanogyl and Signal.
First Experience at Danone (1997 – 2000)
In 1997, he joined Danone as Marketing Director of Liebig Maille-Amora, gaining experience in the food industry before returning to Unilever.
Return to Unilever (2000 – 2015)
Between 2000 and 2015, Antoine held several key leadership roles at Unilever:
- 2000 – 2003: European Director of Sauces & Condiments
- 2003 – 2005: CEO of Unilever Hungary, Croatia, and Slovenia
- 2005: Executive Vice President, overseeing all operations in Central and Eastern Europe
- 2009: Executive Vice President of Unilever’s Skin Care division
- 2011 – 2015: President of Unilever Foods and member of the Group Executive Committee
During this period, he lived and worked in multiple countries, including the Netherlands, United Kingdom, United States, Russia, Hungary, and Switzerland.
CEO of Barry Callebaut (2015 – 2021)
In October 2015, Antoine Bernard de Saint-Affrique became Chairman and CEO of Barry Callebaut, the world’s leading cocoa and chocolate manufacturer. Under his leadership, Barry Callebaut’s stock value nearly doubled, thanks to a strategy that emphasized sustainability and long-term growth.
CEO of Danone (2021 – Present)
In May 2021, he was appointed Chief Executive Officer of Danone, officially taking office in September 2021. His appointment marked a strategic shift for Danone, focusing on balancing profitability with sustainable food practices.
Other Responsibilities
Beyond his executive roles, Antoine Bernard de Saint-Affrique also serves on several international boards:
- Independent Director of Essilor International
- Non-Executive Director at Burberry Group Plc
- Board Member of the Swiss-American Chamber of Commerce
- President & Chairman of the Board of the Livelihoods Fund for Family Farming (since 2023), an initiative promoting sustainable agriculture and rural development.
Personal Life
Antoine Bernard de Saint-Affrique is married to Carole and together they have four children. Despite his global responsibilities, he is known for keeping a balance between family and career.
Compensation
In 2021, while serving as CEO of Barry Callebaut, his total compensation was reported at $7 million, reflecting his influence and contributions as a global business leader.
Expertise and Leadership Style
Antoine Bernard de Saint-Affrique is widely recognized for his strategic vision, international experience, and strong commitment to sustainability. Throughout his career, he has demonstrated expertise in:
- Global brand management
- Sustainable food practices
- Market expansion in Europe, North America, and emerging markets
- Transforming corporate culture and governance
Legacy and Impact
As a business leader, Antoine Bernard de Saint-Affrique has made a significant impact on the food and beverage industry, particularly through his leadership at Unilever, Barry Callebaut, and now Danone. His career reflects a balance between corporate growth and social responsibility, making him one of the most influential French CEOs on the global stage.
